Meet our authors

Kerry McCreadie

Senior Manager, Organic Growth at Homebase

335 articles

Kerry McCreadie is the Senior Manager of Organic Growth at Homebase, leading SEO and content strategy for small businesses with hourly teams. With over 10 years of experience, Kerry has developed hundreds of templates and resources for business owners. They've run an arts and culture nonprofit for over a decade and operated their own photography business, bringing hands-on small business understanding to everything they create.

Carissa Tham

SEO + GEO Managing Editor at Homebase

223 articles

Carissa is the SEO + GEO Managing Editor at Homebase, with 13 years of experience in content marketing and SEO strategy. She’s created foundational guides on starting a business, navigating payroll, and managing teams, and helped solo lawyers, artists, and creative entrepreneurs grow their web presence and organic traffic.

Scott Leitner

Senior Manager, Payroll Operations at Homebase

114 articles

Scott Leitner, PHR, CPP, MBA is Senior Manager, Payroll Operations at Homebase, with four years at the company and 18 years in payroll implementation. He's built systems that help small business clients transition their payroll and HR onto the platform smoothly. Before Homebase, Scott guided hundreds of small and midsize employers through payroll system migrations at ADP.

Cambria Wallace is a Project Lead III on the Homebase Payroll Implementation team, helping small businesses navigate payroll onboarding and compliance. With four years at Homebase and over 15 years of experience, she's a certified payroll professional (FPC) who leads clients through tax configuration, employee onboarding, and first-payroll execution. Cambria combines deep payroll expertise with exceptional customer service to help business owners feel confident in their payroll journey.

Sonia Urlando

Senior Content Strategist at Homebase

62 articles

Sonia Urlando is a Senior Content Strategist at Homebase, where she runs the SEO content program and writes customer stories for small business owners with hourly teams. With over a decade of experience, she's published hundreds of SEO articles and driven 277% organic traffic growth. She's worked directly with small businesses—from building ecommerce sites to serving retail customers—and brings that hands-on understanding to everything she creates.

Guy Berger

Macroeconomist

28 articles

Guy Berger is a macroeconomist specializing in US labor markets, passionate about helping small business owners understand what’s happening in the job market. He currently serves as Senior Advisor on Labor Markets at Access/Macro and Workforce Economist in Residence at Guild. Previously Principal Economist at LinkedIn, Guy's commentary has been featured in the New York Times, Wall Street Journal, and Bloomberg. He holds a doctorate in economics from Yale.

Josh Dunton is a Lead Talent Acquisition Advisor at Homebase, with over 12 years of talent acquisition experience at companies like Shopify, Wealthsimple, Moneris, and Vidyard. He specializes in technical recruiting, talent strategy development, and leading high-performing recruitment teams. Earlier in his career, Josh built talent acquisition strategies and implemented a referral program that drove over 40% of new hires. This gave him unique insight into the hiring challenges small business owners face every day.

John Waldmann

1 article

John Waldmann is the founder and CEO of Homebase. John grew up in Seattle, where his first hourly job was selling tuxedos.

Shelbie Watts

1 article

Shelbie Watts is the Content Marketing Manager for Homebase. She works to provide relevant, informative and engaging material to both local business owners and their employees, and hopes to make work easier one blog at a time.