HOMEBASE DATA REPORTS

Main Street Health Report

Each month, we report on key trends in small business data—like how weather, the economy, and seasonality impact owners and managers across America.

May 2025 REPORT

Main Street growth lags behind prior years as summer begins

Key findings:

  • Labor participation and employee activity increased in May, but gains were more modest than in past years, signaling a slower start to the summer season.
  • The Northeast and Midwest led growth, while Southern and Western regions experienced declines, widening regional disparities.
  • Job gains in Entertainment and Home & Repair point to strong seasonal hiring, though momentum has cooled compared to prior summers.
  • Wages remained flat, and while hiring rose in May, job growth is still 4% below last year. Turnover rose slightly but remains 10% lower than May 2024.

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Workforce engagement held steady, Entertainment and Home & Repair led hiring, and Midwest/Northeast saw business growth. Wages rose modestly as labor costs increased.

Employee activity rose above previous years, with strong growth in Entertainment and Home & Repair. Midwest and Northeast led regional gains. Wages stabilized, with retail seeing a slight boost.

Employee activity dipped slightly, while retail and caregiving saw holiday boosts. Wages increased modestly. Turnover and hiring dropped as SMBs maintained steady rosters through season’s end.

Retail and Food & Drink drove wage growth. Holiday staffing drove upticks in hiring and turnover. Beauty & Wellness and Medical & Veterinary led industry growth amid Southeast’s rebound.

Employee activity slowed across most regions. Hurricanes hurt the Southeast, while Entertainment saw a sharper decline than usual. Hospitality posted a small gain. Wages and rosters stayed flat.

Workforce activity softened but was stronger than last year. Midwest and Northeast experienced weather-related dips. Hourly wages rose steadily, while hiring and turnover flattened after August.

Employee activity and hours worked declined across all regions. Entertainment saw the sharpest drop as schools reopened. Meanwhile, wages rose across all sectors, driving up labor costs.

Employee activity hit a three-year low, with the Southwest hardest hit. Entertainment and Hospitality performed best among slowing industries.