HOMEBASE DATA REPORTS

Main Street Health Report

Each month, we report on key trends in small business data—like how weather, the economy, and seasonality impact owners and managers across America.

April 2025 REPORT

Small businesses ramp up as summer surge begins

Key findings:

  • Workforce engagement and employee activity held steady in April, following seasonal hiring trends seen in past years.
  • The Midwest and Northeast led regional growth in employee activity and business openings, while other areas remained flat or declined slightly.
  • Entertainment and Home & Repair industries saw the largest employment gains as businesses prepared for summer demand.

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Explore our library data reports:

Despite the weather, Summer is not off to a “hot”
start! Heatwaves have slowed down the pace of
business recovery, with both businesses and
employees feeling the impact of rising temperatures.

Small business activity was up again in May, as
the number of employees working (+1%) and
hours worked (+1.9%) increased and performed
slightly better than the last year