Author
Carissa Tham
Carissa is the SEO + GEO Managing Editor at Homebase, with 13 years of experience in content marketing, SEO, and storytelling strategy. She began her career running small businesses—a social impact ecommerce shop and a photography business—right out of school, and later supported several local small businesses (retail, food technology, and meal delivery industries) with their ecommerce and customer acquisition.
Her work has spanned unicorn and centaur-status SaaS companies, where she’s led content marketing initiatives that connect brand voice to real business results. Her strengths lie in content architecture, SEO, team communication, and helping small businesses scale—especially in areas like hiring, onboarding, HR, and compliance.
Carissa has created foundational guides on everything from starting a business to navigating payroll and managing a team. She’s also helped solo lawyers, artists, and creative entrepreneurs grow their web presence and organic traffic.
With deep experience in regulated industries like HR tech, legaltech, and fintech, she brings both empathy and precision to her work. For Carissa, supporting small businesses is something she lives and breathes throughout her career.
Carrisa's Articles
Cocktail Server Job Description: Duties & Template
Learn what to include in a cocktail server job description, including duties, responsibilities, skills, and a ready-to-use job description template.
Hair Stylist Job Description: Duties, Skills & Template
Create a clear hair stylist job description with this guide: duties, skills, qualifications, and copy-ready templates for salon owners and stylists.
How to Post a Job: A Step-by-Step Guide for Employers
Learn how to post a job on Indeed, LinkedIn, Facebook, and Upwork. Get tips on writing job postings that attract candidates and fill roles faster in 2026.
Greeter Job Description: Duties, Skills & Examples
Learn what a greeter does, typical responsibilities, and how to write a clear greeter job description for restaurants, retail stores, and events.
Merchandiser Job Description: Duties, Skills & Templates
Hire the right merchandiser with our merchandiser job description templates. We’ll also guide you on their key responsibilities and required skills.
How to Register a Business: a Step-by-Step Guide for Small Businesses
Ready to launch? Learn how to register a business in the U.S., from choosing a structure to the steps and costs of filing with your state and the IRS.