Author
Kerry McCreadie
Kerry McCreadie is the Senior Manager of Organic Growth at Homebase, where they lead SEO, content strategy, and educational resources designed to help small businesses with hourly teams run better. Since joining Homebase in 2024, Kerry has focused on creating accessible, actionable content that addresses the real challenges small business owners face every day.
With over 10 years of experience in small business marketing—spanning roles at Yellow Pages, FreshBooks, Personify, and Homebase—Kerry has developed hundreds of templates and resources for small business owners, partnered with Google to help small charities access grant programs for paid marketing, and built education programs that deliver just-in-time learning when business owners need it most.
Kerry doesn't just market to small businesses—they live it. They've run an arts and culture nonprofit for over a decade, previously operated their own photography business, and started their career in the trenches of small retail, working their way up from inventory management to sales floor to keyholder. This hands-on experience informs everything they create, ensuring Homebase's content speaks to the realities of running a small business.
Kerry's Articles
Daily Work Schedule Templates You Can Actually Use
Free daily work schedule template for Excel, Google Sheets & PDF. Download now. No email required. Includes 24-hour shift and team coverage grid formats.
Things Start to Heat Up Nationwide
From wages to economic activity, things have heated up a bit at small businesses - but not necessarily across the board.
Main Street health: How did businesses fare in July?
As we did in June, we turned to Homebase data to get a picture of what businesses looked like for Main Street establishments across the U.S. in July.
How to Start a Cafe from Scratch: Your 12-Month Launch Plan
Open your own cafe with this complete guide. Learn startup costs, required licenses, equipment needs, and how to hire your team. Get your checklist now.
Understaffing: Is it hurting your small business?
If your business is one of the 78% that identify as being understaffed, we’ve got 5 strategies to help you prevent and manage understaffing.
8 strategies to create a positive company culture in your restaurant
Retain employees, improve productivity, and become a desirable workplace with these 8 strategies to create a positive company culture in your restaurant.