Author
Kerry McCreadie
Kerry McCreadie is the Senior Manager of Organic Growth at Homebase, where they lead SEO, content strategy, and educational resources designed to help small businesses with hourly teams run better. Since joining Homebase in 2024, Kerry has focused on creating accessible, actionable content that addresses the real challenges small business owners face every day.
With over 10 years of experience in small business marketing—spanning roles at Yellow Pages, FreshBooks, Personify, and Homebase—Kerry has developed hundreds of templates and resources for small business owners, partnered with Google to help small charities access grant programs for paid marketing, and built education programs that deliver just-in-time learning when business owners need it most.
Kerry doesn't just market to small businesses—they live it. They've run an arts and culture nonprofit for over a decade, previously operated their own photography business, and started their career in the trenches of small retail, working their way up from inventory management to sales floor to keyholder. This hands-on experience informs everything they create, ensuring Homebase's content speaks to the realities of running a small business.
Kerry's Articles
Employee Promotion: The Ultimate Guide for Small Business Owners
Read this guide to learn how employee promotion helps your small business and why you need to promote employees internally.
Biometric Time Clock: Benefits and Legal Concerns
Biometric time clock systems promise accuracy and security, but are they worth it? See how they compare to other time tracking apps for small businesses.
Brooklyn Tea's Recipe for a Thriving Workplace: Brewing an Unstoppable Team
This blog post explores how Brooklyn Tea fosters a thriving workplace culture by focusing on transparency, flexibility, and communication, using Homebase to support their people-first approach.
Barista Job Description Template + Hiring Secrets Coffee Shops Need
Need a barista job description? Get our ready-to-use template plus expert hiring tips, salary ranges, and interview questions for coffee shops.
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4/10 Work Schedule: What It Is And How To Make It Work
Four 10-hour days, three days off. Here's what a 4/10 work schedule actually means for your team and how to decide if it's right for your business.
Overstaffing? How to spot the signs before it becomes a problem
Overstaffing is a big deal for small businesses and the people who work at them. Here’s how to tell if you’re overstaffing, and how to prevent and fix it.