Author
Kerry McCreadie
Kerry McCreadie is the Senior Manager of Organic Growth at Homebase, where they lead SEO, content strategy, and educational resources designed to help small businesses with hourly teams run better. Since joining Homebase in 2024, Kerry has focused on creating accessible, actionable content that addresses the real challenges small business owners face every day.
With over 10 years of experience in small business marketing—spanning roles at Yellow Pages, FreshBooks, Personify, and Homebase—Kerry has developed hundreds of templates and resources for small business owners, partnered with Google to help small charities access grant programs for paid marketing, and built education programs that deliver just-in-time learning when business owners need it most.
Kerry doesn't just market to small businesses—they live it. They've run an arts and culture nonprofit for over a decade, previously operated their own photography business, and started their career in the trenches of small retail, working their way up from inventory management to sales floor to keyholder. This hands-on experience informs everything they create, ensuring Homebase's content speaks to the realities of running a small business.
Kerry's Articles
Job Evaluation: The Complete Guide for Small Business Owners
Struggling with fair pay decisions? Learn how job evaluation helps small business owners create equitable compensation, retain talent, and end pay disputes for good.
Main Street Health: How did small businesses fare in May?
Our three key Main Street Health Metrics — hours worked, locations open, and employees working — continue to show a positive trend.
Hiring summer students: What every restaurant needs to know
Hiring summer students for restaurants can be a challenge. Luckily there are tools to streamline onboarding, training and scheduling.
How Crumble & Whisk Optimized Scheduling and Time Tracking to Reduce Labor Costs
Discover the innovative strategies Crumble & Whisk employed to streamline scheduling and time tracking, resulting in significant labor cost savings.
8 Employee Engagement Activities That Actually Work in 2024
Successful businesses have one thing in common: High employee engagement. Here are 8 employee engagement activities for small business.
Employee Calling in Sick to Work: What to Do and How to Handle It
Employee calling in sick to work? Here's how to cover the shift, what you're allowed to ask, and how to build a sick call policy your team will follow.