Author
Kerry McCreadie
Kerry McCreadie is the Senior Manager of Organic Growth at Homebase, where they lead SEO, content strategy, and educational resources designed to help small businesses with hourly teams run better. Since joining Homebase in 2024, Kerry has focused on creating accessible, actionable content that addresses the real challenges small business owners face every day.
With over 10 years of experience in small business marketing—spanning roles at Yellow Pages, FreshBooks, Personify, and Homebase—Kerry has developed hundreds of templates and resources for small business owners, partnered with Google to help small charities access grant programs for paid marketing, and built education programs that deliver just-in-time learning when business owners need it most.
Kerry doesn't just market to small businesses—they live it. They've run an arts and culture nonprofit for over a decade, previously operated their own photography business, and started their career in the trenches of small retail, working their way up from inventory management to sales floor to keyholder. This hands-on experience informs everything they create, ensuring Homebase's content speaks to the realities of running a small business.
Kerry's Articles
The 10 things employees really want from their employer
In a Homebase survey of small business employees, one-third told us they plan to look for a new job. They also shared their top priorities.
How To Manage A Bar: A Guide For New Owners And Managers
Learn how to manage a bar with a practical framework for scheduling, labor costs, inventory, and team leadership so you can run a profitable bar without the chaos.
8 steps to improve retail teamwork
Here we discuss the importance of teamwork in a retail environment and how to improve your employee customer service.
What is the Cost of Hiring an Employee in 2026?
Are you thinking of hiring an employee in 2026 and are unsure of the costs that entail? Come on into Homebase and learn about the cost of hiring an employee!
Per Diem Chicago Rates: A 2026 Guide for Small Businesses
Plan a 2026 business trip using our guide to per diem Chicago rates, covering lodging, meals & expenses. This way you can budget effectively while staying compliant.
Federal law on timesheets: Recordkeeping requirements that all businesses must follow
Understanding employee time card laws is crucial for every employer. Our guide simplifies the rules so you can focus on running your business.