Author
Kerry McCreadie
Kerry McCreadie is the Senior Manager of Organic Growth at Homebase, where they lead SEO, content strategy, and educational resources designed to help small businesses with hourly teams run better. Since joining Homebase in 2024, Kerry has focused on creating accessible, actionable content that addresses the real challenges small business owners face every day.
With over 10 years of experience in small business marketing—spanning roles at Yellow Pages, FreshBooks, Personify, and Homebase—Kerry has developed hundreds of templates and resources for small business owners, partnered with Google to help small charities access grant programs for paid marketing, and built education programs that deliver just-in-time learning when business owners need it most.
Kerry doesn't just market to small businesses—they live it. They've run an arts and culture nonprofit for over a decade, previously operated their own photography business, and started their career in the trenches of small retail, working their way up from inventory management to sales floor to keyholder. This hands-on experience informs everything they create, ensuring Homebase's content speaks to the realities of running a small business.
Kerry's Articles
How to Start a Bakery Business in 10 Steps
Learn how to start a bakery business in 10 steps. Complete 2025 guide covers costs ($10K-$150K), permits, equipment, and profitable bakery operations.
The ultimate small business end-of-year checklist
In-Line Employee Time Card Errors are Here
On Homebase, you can see time card errors in line when looking at the timesheet.
How a doggy daycare is coping with the coronavirus pandemic
The Watering Bowl believes that dogs should spend time with each other all day, and is the only cage-free doggy daycare in St. Louis.
Create an Effective Task List to Better Manage Your Small Business Team
Take the stress out of managing a small business team, onboarding employees, and delegating projects with a clear and organized task list.
.png)
Time Theft: What it is, Impact on Business, & Prevention
Time theft can look like a team member who chats too much or an employee who clocks out late. Here’s how to get your company’s time back!