Starting a Small Business
How to Start a Cosmetic Store in 8 Steps
By: Sonia Urlando
Starting a cosmetic store takes planning. We'll walk you through it.
Sonia Urlando is a Senior Content Strategist at Homebase, where she runs the SEO content program and writes customer stories for small business owners with hourly teams. With over a decade of experience, she's published hundreds of SEO articles and driven 277% organic traffic growth. She's worked directly with small businesses—from building ecommerce sites to serving retail customers—and brings that hands-on understanding to everything she creates.
Sonia's Articles
Hiring & Onboarding
Esthetician Job Description: Duties, Skills & Template
By: Sonia Urlando
Esthetician duties, licensing, and pay. A job description template included.
Manage a Business
Employee Engagement Survey: How to Create, Run, and Act on Results
By: Sonia Urlando
Surveys employees trust start with the right questions. Here's how to run one.
Starting a Small Business
How to Start a Barbershop: Costs, Requirements & Step-by-Step Guide
By: Sonia Urlando
Opening a barbershop costs more than clippers. Know the numbers first.
Hiring & Onboarding
Barber Job Description: Duties, Skills & Responsibilities
By: Sonia Urlando
Write a barber job description that attracts skilled talent fast.
Manage a Business
Gusto vs. Justworks: Choose the Best Payroll and HR Platform for Your Business
By: Sonia Urlando
Gusto and Justworks solve payroll differently. Here's which one fits.