Sonia Urlando is a Senior Content Strategist at Homebase, where she runs the SEO content program and writes customer stories for small business owners with hourly teams. With over a decade of experience, she's published hundreds of SEO articles and driven 277% organic traffic growth. She's worked directly with small businesses—from building ecommerce sites to serving retail customers—and brings that hands-on understanding to everything she creates.
Sonia's Articles
Starting a Small Business
How To Write a Salon Business Plan
By: Sonia Urlando
Build your salon business plan with a step-by-step guide and free template.
Starting a Small Business
How to open a yoga studio that stands out: an in-depth guide
By: Sonia Urlando
Opening a yoga studio: lease, insurance, instructor pay, and class scheduling.
Manage a Team
The 6 best shift trade apps for 2024
By: Sonia Urlando
Six shift trade apps weighed on swap rules, manager approval, and price.
Managing a Small Business
5 simple steps to nailing your salon and hair stylist training program
By: Sonia Urlando
Train your team right the first time. A 5-step guide for salons.
Manage a Business
Are employers required to provide an employee handbook? What you need to know
By: Sonia Urlando
Most states don't require a handbook. The ones that do, take it seriously.