
Between remote work, labor shortages, and shifting job expectations, finding great candidates can be difficult.
And not all job posting sites work well for small businesses, especially if you’re hiring hourly or shift-based roles. Some deliver a flood of unqualified applicants, while others bring in fewer but higher-quality candidates.
This guide breaks down the best job posting sites for employers in 2025, including free and paid options. Whether you’re hiring baristas, stylists, or shift leads, we’ll show you where to post jobs for faster, better results.
TL;DR: Best job posting sites for employers
Pressed for time? Here’s the gist on the top job posting sites and strategies you can use when hiring.
The best place to post job openings: Indeed is best overall; Snagajob for restaurants; Craigslist and Facebook Jobs for free local posts; LinkedIn for management; ZipRecruiter for multi-board reach.
When to use places to post jobs for free: Entry-level or non-urgent roles with strong local reach.
When paid posting is worth it: Best for urgent, competitive, or hard-to-fill roles, and if you’d lose more money with the role empty than on paying for job posts.
When writing job posts: Keep descriptions simple, list pay rates upfront, and avoid corporate jargon. Avoid generic job postings lacking important details or with complicated applications—these will deter applicants.
What to expect and how to respond fast: Free posts bring fewer candidates; sponsored listings speed hiring. Reply within 24 hours to stay competitive.
Red flags and how to avoid scams: Watch for fake resumes, mismatched emails, and unrealistic qualifications; job posting sites vary in quality, so stick to trusted platforms.
Where is the best place to post a job opening?
- $0 budget: Indeed (free), Facebook Jobs, Craigslist.
- $50–100 budget: Add sponsored Indeed or promoted Facebook posts.
- $200+ budget: Use ZipRecruiter or Snagajob for volume hiring.
- Need someone this week: Indeed sponsored + Snagajob
- Can wait 2-3 weeks: Indeed free + Facebook + Craigslist
- Always hiring/building pipeline: Free posts across multiple platforms
- Restaurants: Indeed + Snagajob + Facebook
- Retail: Indeed + Facebook + local job boards
- Service businesses: Indeed + Craigslist + industry-specific site
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Our top picks: Best job posting sites for employers
Indeed: Best overall for hourly hiring
- One of the largest job posting websites, with millions of active job seekers daily.
- Pricing: Free basic posts; sponsored listings from $5/day or $150/month.
- Pros: Huge reach, simple setup, integrates with Homebase hiring tools.
- Cons: Free posts can get buried quickly.
- Best for: Hourly, retail, and service roles where volume matters.
- Our take: Start with a free Indeed post, then boost it if you don’t get quality applicants within 48 hours.
Snagajob: Best for restaurant and food service hiring
- A job posting site focused on hourly hospitality and restaurant jobs.
- Pricing: Starts at $89/month, but you can start with a free trial.
- Pros: Designed for shift-based hiring; candidates are pre-screened for availability.
- Cons: Limited to hourly industries.
- Best for: Restaurants, cafés, hotels, and retail stores hiring servers, cooks, and managers.
Craigslist: Best free local job posting
- A classic local job posting board for affordable listings.
- Pricing: $10–$75 per post, depending on your location.
- Pros: Simple, fast, local reach.
- Cons: No applicant tracking, and quality varies.
- Best for: Local or part-time roles in retail, cleaning, or delivery.
- Our take: Still one of the best places to post jobs for free, especially for small businesses on a tight budget.
Facebook Jobs: Best free option for local reach
- A social media-driven free job site where posts appear to nearby candidates.
- Pricing: Free to post; optional paid boosts to expand reach.
- Pros: Reach passive job seekers in your area.
- Cons: Limited screening tools.
- Best for: Small local businesses and quick replacement hires.
LinkedIn: Best for management and skilled positions
- The leading professional networking platform and job posting website for skilled workers.
- Pricing: 1 free job posting at a time; set your own budget for promoted posts. For example, if you budget $10/day and keep the post up for 7 days, it’ll cost $70.
- Pros: Excellent filters for experience and skills; great for salaried and leadership roles.
- Cons: Overkill for entry-level hourly jobs.
- Best for: Managers, supervisors, and professionals in retail, HR, or marketing.
ZipRecruiter: Best for posting to multiple boards at once
- A commission management software-like aggregator for hiring—it sends your job to 100+ job posting sites automatically.
- Pricing: Starts around $24/day or $399/month.
- Pros: Saves time, great visibility, smart candidate matching.
- Cons: Higher cost for small teams; may not be worth it compared to other sites.
- Best for: Growing businesses that want to scale hiring fast.
Free vs. paid job posting: What's worth paying for?
Choosing between free job boards and paid job posting sites depends on your urgency, budget, and the types of roles you’re filling. Here’s how to decide:
When free job boards work
- Non-urgent hiring: If you can afford to wait a few weeks, free job sites can help you reach local job seekers without paying for visibility.
- Strong employer brand locally: Businesses with a good reputation can fill roles through free job boards because people already know them and want to work there.
- Entry-level positions: Free places to post jobs usually receive plenty of applicants for beginner or hourly roles that don’t require hard-to-find skills or certifications.
- Multiple postings: If you’re hiring for several roles at once, free job sites help you cast a wide net without draining your budget on multiple ads.
- Small budgets: For new or growing businesses, free listings on job posting boards offer solid exposure at no cost, and you can choose which job posts to promote.
Best free job posting sites for employers 2025:
- Indeed (free tier): A good choice for reaching a large pool of hourly applicants.
- Facebook Jobs: Best for local visibility and quick word-of-mouth hiring.
- Craigslist: Technically low-cost (usually $10–$30), but great for local hiring.
- Local community job boards: These include Chamber of Commerce websites or city employment pages.
- Your own website’s careers page: No additional cost, helps build your brand, and directly connects interested applicants to your business.
When paid posting is worth it
- Urgent hiring: When you need to fill a role ASAP, sponsored posts will put your job at the top of search results.
- Competitive markets: In industries where hiring competition is fierce, paid job posting websites can help your ad stand out among dozens of similar listings.
- Quality over quantity: Paid listings can signal you’re serious about hiring and reach more qualified job searchers, not just anyone clicking “Apply All.”
- Hard-to-fill positions: Specialized or skilled roles benefit from targeting specific experience levels or certifications through paid promotion.
- Lost revenue calculation: Staying understaffed can cost more than paying for a sponsored listing. One missing employee could mean lost sales, extra overtime pay, or you working extra shifts yourself.
Cost-benefit reality:
- An Indeed-sponsored post ($50–$100) typically fills an hourly role in 3–5 days.
- Free posts can take 2–4 weeks to attract quality candidates.
- Over time, the cost of a paid post is often less than the revenue you lose from being short-staffed.
What we see work:
- Start with a free Indeed post.
- If you don’t get solid applicants within 48 hours, sponsor it for more visibility.
- Budget $50–$200 per month for paid listings when hiring is urgent or ongoing.
Best job posting strategies by business type
Best place to post job openings for restaurants and cafes
- Use: Indeed (free and sponsored postings) + Snagajob
- Why: Both attract hourly and kitchen staff fast.
- Budget: $100–$200/month for faster results.
Best job boards for retail businesses
- Use: Indeed (free and sponsored postings) + Facebook + local free places to post jobs.
- Why: Local shoppers often become employees.
- Budget: $50–$100/month.
Best sites for service businesses (salons, gyms, cleaning, etc.)
- Use: Indeed + Craigslist + industry-specific job posting sites.
- Why: Flexibility and local visibility.
- Budget: $50–$150/month.
How to get the most from job posting sites
Write job posts that get applications
A strong job post can mean the difference between an inbox full of qualified candidates or radio silence. The key to writing a job post: keep it simple, specific, and focused on what hourly workers care about most.
What works for hourly roles:
- Lead with the essentials, such as pay rate, hours, location, and schedule. This will help you attract candidates who align with your expectations.
- Highlight flexibility and perks, like if you offer flexible shifts, same-day pay, tips, meals, or discounts. These details help your job stand out from others.
- Use clear, conversational language. Avoid corporate jargon and make the post friendly, straightforward, and skimmable.
- Describe the real workday. Give a quick snapshot of what a typical shift looks like. For example: “You’ll greet customers, take orders, and help keep the café running smoothly.”
- Add personality and values. Include a sentence or two about your business culture—why people enjoy working there or what makes your team unique.
What doesn’t work for hourly roles:
- Overly long or vague descriptions. A five-paragraph post full of buzzwords like “dynamic, results-driven individual” will turn off hourly workers.
- Leaving out pay. Many job seekers skip listings without pay transparency.
- Generic job titles. Use specific titles like “Barista,” “Sales Associate,” or “Line Cook” so job seekers know exactly what the role is.
- Complicated applications. Don’t make applicants click through multiple pages or upload long resumes. Most hourly workers apply on their phone, so keep it simple.
- Posting the same ad everywhere. Tailor your tone slightly depending on where you’re posting. What works on LinkedIn might feel too formal for Facebook Jobs.
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What to expect and how to respond fast
Once your post is live on job posting websites, the real work begins: screening and responding quickly. The best candidates don’t stay on the market long.
Application volume reality:
Free posts on Indeed, Facebook Jobs, or Craigslist may bring a handful to dozens of applicants per week, depending on your role and location.
Paid or sponsored listings can double that within 48 hours, while sites like Snagajob and ZipRecruiter deliver fewer but higher-quality candidates.
Speed matters for hourly hiring:
Hourly job seekers apply to several jobs at once, so replying within 24 hours—or sooner—makes a big difference. Even a quick “Thanks for applying!” message helps keep them engaged and interested.
Screening efficiently:
Set aside short time blocks each day to review new applicants instead of letting them pile up. Look for applications with clear communication, relevant experience, and shift availability.
If you use Homebase for hiring, you can post jobs, track applicants, and schedule interviews in one app. Then, after you hire, you can use our onboarding tool to train new teammates and our scheduling tool to keep your team organized—all in the same place.
Red flags and how to avoid scams
Job posting sites are useful tools, but not all platforms maintain the same quality standards. Knowing the red flags helps protect your business from wasted time and potential fraud.
Watch out for:
- Generic resumes: You can tell they used the same wording for all their applications.
- Email addresses that don't match applicant names: This could signal a fake profile.
- Avoidant candidates: They don’t speak about their experience or avoid basic questions (e.g., can’t confirm where they worked, their preferred shifts, or when they can start).
- Requesting personal information too early: This may pose a security risk.
- Qualifications that are too good to be true: They probably are, so verify if you can.
How to protect yourself and your company:
- Use trusted job posting sites.
- Never pay to receive applications.
- Verify candidate details before interviews.
- Keep hiring communication in one platform.
- Trust your instincts.
Understand that job posting sites vary in quality:
- Some sites, like Indeed and LinkedIn, invest heavily in security and applicant verification, but not all do.
- Others, like Craigslist, are more open and less moderated—great for quick local hiring but riskier for scams or fake resumes.
Where is the best place to post a job opening?
By budget
Best places to post jobs with $0 budget:
- Indeed (free) + Facebook Jobs + Craigslist
- Post on your own website and social media
- Ask your current team to share with friends
Top job posting sites with $50-100/month:
- Indeed (free + occasional sponsored posts)
- Craigslist
- Facebook (some promoted posts)
Best place to post jobs with $200+/month:
- Indeed (sponsored regularly)
- Snagajob (if restaurant/hospitality)
- ZipRecruiter for maximum reach
By urgency
- Need someone this week: Indeed sponsored + Snagajob
- Can wait 2-3 weeks: Indeed (free) + Facebook + Craigslist
- Always hiring/building pipeline: Free posts across multiple platforms
By industry
- Restaurants: Indeed + Snagajob + Facebook
- Retail: Indeed + Facebook + local job boards
- Service businesses: Indeed + Craigslist + industry-specific site
Choose the right sites and fast-track your hiring
Finding the right candidate fast doesn’t have to be stressful. The best job posting sites for employers balance reach, budget, and speed, so you can spend less time searching and more time managing your team.
Quick guide to hiring and using job posting sites:
- Be strategic about how you start your candidate search.
- Start with free posts if you’re hiring locally or casually.
- Upgrade to paid job posting boards when timing and quality matter.
- Learn the best practices for interviewing candidates.
- Create an employee onboarding plan so new teammates can hit the ground running.
- Use Homebase hiring tools to post across multiple sites, track candidates, onboard new-hires, and stay compliant with scheduling and payroll.
“I love using Homebase hiring. I haven't seen another company integrate so well with all of the different job posting sites, and it makes it easy for me to post a job across a lot of job boards.” — Jared Higginbotham, Owner, Teal Door Hosting
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Remember: This is not legal advice. If you have questions about your particular situation, please consult a lawyer, CPA, or other appropriate professional advisor or agency.
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