What is a high-potential employee?
A high-potential employee—often referred to as a HiPo—is someone who shows the ability, motivation, and ambition to grow beyond their current role and take on future leadership or advanced responsibilities. They are reliable, quick learners, proactive problem-solvers, and consistently perform above expectations.
Identifying and developing high-potential employees is crucial for small business owners who want to build a stable, scalable team. With limited time and resources, investing in the right people can mean the difference between constant turnover and long-term business success. Tools like Homebase make it easier to manage your team, track performance, and build development strategies around your top talent.
Why high-potential employees matter for small businesses
Unlike large corporations, small businesses often don’t have deep benches or formal succession plans. That’s why it’s critical to recognize high-potential employees early and invest in their growth.
High-potential employees help you:
- Fill leadership gaps quickly without needing to hire externally
- Boost morale and team productivity through their example
- Reduce hiring costs by promoting from within
- Retain top talent by offering career growth opportunities
- Maintain operational continuity during transitions or absences
Key traits of a high-potential employee
While every role is different, high-potential employees tend to share some core traits:
- Strong work ethic – They consistently go above and beyond basic responsibilities
- Leadership ability – They take initiative, influence others, and remain calm under pressure
- Emotional intelligence – They show empathy, self-awareness, and communication skills
- Adaptability – They embrace change and handle new challenges with minimal oversight
- Problem-solving skills – They don’t just identify problems—they offer solutions
- Drive to grow – They seek feedback, take on stretch assignments, and ask about development opportunities
How to identify high-potential employees
You don’t need formal talent management systems to spot HiPos in your small business. You just need to pay attention.
Ask yourself:
- Who takes initiative without being asked?
- Who volunteers to help or mentor others?
- Who learns quickly and applies feedback well?
- Who adapts when the team is short-staffed or facing challenges?
- Who’s shown interest in taking on more responsibility?
You can also gather input from managers, team leads, or even peers. If several people consistently rely on someone, that’s a good sign of high potential.
How to develop high-potential employees
Once you've identified a high-potential employee, the next step is to develop them. That doesn’t require expensive leadership programs—it just takes intention.
Try these development strategies:
- Offer stretch assignments – Give them new challenges outside their usual role
- Provide mentorship – Connect them with experienced team members
- Involve them in decisions – Invite them to staff meetings or planning sessions
- Set clear development goals – Work together on a plan for skill growth or promotion
- Give real-time feedback – Offer regular coaching and performance check-ins
- Support external learning – Recommend workshops, webinars, or certifications
Small businesses are a perfect environment for HiPos to learn across roles and grow quickly—especially when leadership is willing to invest in their development.
Common challenges when managing HiPos
While high-potential employees are valuable, they also need thoughtful management. Ignoring their growth can lead to frustration or turnover.
Watch out for:
- Burnout – Don’t over-rely on them to “save” every situation
- Neglect – If they’re ready for more but stuck in place, they may leave
- Favoritism perception – Be transparent and fair about development opportunities
- Lack of feedback – HiPos want to improve and need guidance to stay engaged
How Homebase helps you manage high-potential employees
Homebase gives small business owners the tools to hire, schedule, and manage team members more effectively—including those with high potential. With clear tracking, performance insights, and built-in communication tools, you can support employee development even on a busy schedule.
With Homebase, you can:
- Track time, attendance, and schedule reliability
- Create custom roles and shift assignments
- Message team members directly for coaching and feedback
- Store performance notes and employee documents
- Seamlessly onboard HiPos when they’re promoted into new roles
Explore Homebase Hiring and Onboarding to build a growth-ready team and turn today’s high-potential employees into tomorrow’s leaders.