Job Posting Examples: How to Write a Great Job Ad

So you’ve cast your hiring line, but you aren’t getting any bites. Or maybe you’re just reeling in the wrong kinds of fish. The quality of your job ad reflects the quality of your hiring pool, but it can be hard to know just how much information is worth including.

That’s why we’ve put together these job posting examples for small businesses—we’ve also included three job posting templates for bare bones ads, detailed listings, and social media posts. Here’s how to get to the heart of job postings that attract star candidates.

TL;DR: Job posting examples

We’ve got lots of examples of job postings below, but here are the basics of how to create a job posting that works for your business:

What to include when you’re writing a job posting:

• A clear and straightforward title
• A short and punchy summary
• Clear bullet list of 5-7 responsibilities
• Must-have knowledge, skills, and abilities (and a couple of nice-to-haves)
• Transparent pay and benefits
• Team culture

When to use different types of job postings:

• Short and simple job posting: When you’re looking to fill a part time or seasonal role.
• Detailed job advertisement: When you’re looking for a long-term team member with specific experience and qualifications.
• Creative job posting: When energy and culture are the core of your business, and more of the hard skills are trainable (think bridal boutiques!).
• Social media job ad: You have an established audience and high brand visibility, and can trade time going through resumes in exchange for cost savings.

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What makes a good job posting?

While your job posting format depends on the needs of your business, here are a few fundamentals for writing a job posting that works:

A clear, simple job title

There are places to get creative in your posting, but the title is not one of them. When people are job hunting, they’ll be searching for the most common terms for the role. “Dog Groomer” is going to get more hits than “Puppy Pamperer.”

A short, punchy summary

Your job should do what it says on the box, and that starts with a clear summary. Keep it skimmable and concise, with no big blocks of text. The in-depth details of the role are for the job description, not the job posting—and if candidates have questions, they can be saved for the interview.

List responsibilities in clear bullet points

List 5-7 core day-to-day responsibilities in skimmable bullet points. Keep them short, but be as clear as possible: “handle 50+ orders during morning rush” highlights the role better than “serve customers.”

Be sure to include:

• Physical requirements
• Typical shifts (time and length)
• Expected number of hours

Required knowledge, skills, and abilities

List 5-7 soft and hard skills that make or break a hire, plus certifications that must be completed either before or upon hiring. Adding a couple of nice-to-haves helps quickly highlight standout applicants—they won’t know that being bilingual is a perk to your employee roster if you don’t tell them.

Pay transparency & benefits

Don’t waste people’s time: be clear about the pay in your job posting. One survey found 79% of employees want pay transparency, and 68% of them would switch employers for greater transparency even if the pay is the same.

Be sure to highlight:

• Base pay
• If there’s a pay range
• Tipping structure
• Special benefits

Culture or team highlight

No matter which job posting template you’re working with, there’s one thing that needs to be fully customized: your business’s culture. When a role’s responsibilities are similar across businesses, highlighting what makes you stand out is how you get top candidates.

It also helps turn away people who might not be a great fit even if they can do the hard skills. A fun, fast-casual restaurant might not benefit from an experienced candidate who comes in with a fine dining outlook.

Simple job posting examples

If the role you’re hiring for doesn’t require too many specialized skills, or if you’re looking for something part time, stick with a straight-to-the-point job ad.

Here are three simple job posting examples for hourly roles:

Retail associate

We’re looking for an energetic seasonal retail associate to keep our store running smoothly while providing exceptional customer service. You’ll work the sales floor, manage transactions, and stock merchandise.

About us: Our candle store has been a holiday shopping staple for over ten years. We’re passionate about bringing coziness to people’s homes, especially as winter kicks off!

Responsibilities:

• Greet and assist customers
• Operate the register (sales, returns, exchanges)
• Restock inventory
• Keep our displays beautiful
• Open or close at least 2 times per week

What we’re looking for:

• Holiday and weekend availability
• Comfortable lifting up to 50 pounds
• Availability for 10-25 hours per week
• Reliable transportation
• Previous customer service experience (preferred)

Pay: $15-$17 per hour. 20% employee discount.

Barista

Seeking an experienced barista for our local coffee shop. You’ll take orders, master our drink menu, keep the space tidy, and confidently flow through the morning rush.

About us: Our café has been a downtown staple for coffee lovers on the go and students looking for a spot to study. With our new drive thru, we expect to be serving up more coffee than ever, and need team members who are ready to keep up with the pace.

Responsibilities:

• Prepare hot and cold drinks from our 20+ recipes
• Take orders and operate the register
• Keep prep space clean and stocked
• Make 40+ drinks per hour during rushes
• Working our new drive thru window

What we’re looking for:

• Morning availability (5am start)
• Comfort standing for up to 8 hour shift
• Experience in fast-paced cafe environments
• Friendly and adaptable attitude
• 30+ hours per week availability

Pay: $15-$17 per hour. Free drinks during shifts.

Best job posting examples

If you’re seeking a long-term team member that can grow within your business, your job posting format should show them everything they need to know.

Here are two sample job postings and a look at what makes each of them work:

Retail keyholder

Hiring: Retail keyholder—Full-time with guaranteed hours!

About us: Weaving Memories is a cozy, family-run craft store that’s been serving makers for twenty years. We sell top-notch craft supplies and run community workshops that help people joyfully bring their projects to life.

About you: You’re an enthusiastic crafter with a passion for uplifting others. You welcome customers new and old with enthusiasm, and comfortably manage both hands-on retail work and leadership duties.

Responsibilities:

• Lead opening/closing routines
• Process purchases and returns
• Maintain displays to our visual standard
• Provide exceptional customer service and education
• Assist with training new employees
• Restock shelves daily
• Follow our safety standards

Must-have skills:

• Previous retail experience
• Cash-handling accuracy
• Friendly communication skills
• Comfort standing for up to 8 hours
• Basic organizing/scheduling skills
• Problem-solving
• At least one crafting passion

Good-to-have:

• Experience running workshops
• Extensive craft knowledge

Pay: $18-$21/hr + 30% discount.

Schedule: Guaranteed 35-40 hrs/week (daytime shifts with one weekend day).

How to apply: Send your resume and a short intro email to manager@weavingmemories.com that highlights why you’re the perfect fit for our crafting community.

Why it works

• Reliable hours are a highlighted perk. This will attract candidates seeking full-time work and cut down on interviews with people looking for something part-time.
• Crafting expertise is encouraged but not required. A great crafter isn’t always a great sales associate, and this posting emphasizes the importance of leadership and sales skills.
• Explicit mention of workshops. This encourages candidates who’ve taught workshops in the past to mention it in their resume and/or interview. 

Restaurant hostess

Hiring: Restaurant hostess/host for an expanding vegan restaurant!

About us: Sweet Greens is known and celebrated for our fresh, seasonal meals. We’re a tight-knit team with a love of all things plant-based. As we open up our second location, we’re looking for a host or hostess to bring the Sweet Greens experience to a new neighborhood!

About you: You’re a warm spirit with an extensive knowledge of plant-based foods. You greet guests, manage the seating flow, and help keep the front of house running smoothly. This role is perfect for someone who enjoys people and thrives in a friendly, fast-paced environment.

Responsibilities:

• Warmly greet and seat guests
• Manage waitlist and reservations
• Answer phone inquiries
• Keep the entry tidy and inviting
• Support the waitstaff as needed
• Assist with to-go orders
• Support closing duties

Must-have skills:

• Previous customer service experience
• Basic understanding of plant-based foods
• Basic experience with POS tools
• Masterful multitasking
• Calm under pressure

Good to have skills:

• Prior restaurant experience
• Scheduling knowledge
• Conflict resolution

Pay: $17-$20/hr plus tips (average $24-$27 per hour) and staff meals. Health benefits after 3 months for full-time employees.

Schedule: 25-35 hrs/week; mix of lunch and dinner shifts. Weekend availability required.

How to apply: Apply through our portal at sweetgreens.com. Job applications close May 1st.

Why it works

• Restaurant niche highlighted. Emphasizing plant-based foods helps attract candidates who share your values.
• Hiring circumstances shared. Being front-of-house for a new restaurant has different requirements than slipping into something established. This helps set expectations.
• Job posting closing date. Sometimes listings stay up for a few days after they’ve closed. This stops the flow of resumes from continuing into your inbox.

Creative job posting examples

If you’re running a business where the work feels like play, a creative job posting can show off your team’s personality—but it can also backfire if you lose the plot.

Here are a few best practices for keeping creative job postings professional:

• Keep the title clear and searchable. There are a few places where you can get playful, but this is one where it’s best to stick to the norm.
• Have fun with the job description and “about us” sections. These are the spots to get voicey. Invite the type of personality you want in a candidate by proudly showing off who you are.
• Be direct about responsibilities. This is a job after all, and you want to hire someone who can do the work itself.
• Don’t play with pay. Stick to those numbers just the same as you would with any other job description.

A dog groomer using humor

We’re looking for a skilled Dog Groomer who provides gentle, high-quality care to every puppy they meet. If you love dogs, enjoy a good challenge, and don’t mind dramatic Husky noises, this job is for you! Bonus points if you can give a perfect paw trim while being enthusiastically licked.

About Us: Pampered Paws is a neighborhood grooming shop known for providing friendly, stress-free care to every dog we meet. We’ve built a warm, silly, pet-obsessed culture where quality grooming meets belly rubs.

Responsibilities:

• Bathe and groom dogs of all sizes and breeds
• Trim nails, clean ears, and style coats
• Communicate with pet owners about grooming needs
• Maintain a clean and safe workspace
• Provide calm, kind handling for nervous dogs

Requirements:

• Professional grooming experience
• Comfort with dogs of all temperaments
• Strong attention to detail
• Ability to safely lift small to medium-sized dogs
• Patience and humor

Pay and benefits: $18-$24/hr depending on experience, plus tips and free grooming for your own pet. Plus, you hang out with dogs all day.

Social media job posting examples

According to research from the Aberdeen Group, 73% of 18-34 year olds found their last job from social media, and 79% of applicants use social media to job hunt.

As you’re learning how to write a job posting for social media, be sure to:

• Create an attention-grabbing real or image carousel
• Put the most important info first: your job title and hook
• Include a brief CTA (“Apply today”, “Click to learn more”, etc.)
• Get them to the application in as few clicks as possible
• Encourage shares to organically spread the word
• Keep it mobile friendly with skimmable layout and an emoji or two
• Use appropriate hashtags

Every job ad is an opportunity to highlight who you are, what you need, and what you have to offer. Treat these posts like status updates so job hunters get your brand fast.

Here are some social media job posting examples for different platforms:

LinkedIn job posting examples 

LinkedIn job posting examples should use professional, achievement-focused language. Growth potential matters on LinkedIn, so highlight long-term career opportunities where possible.

To get visibility, use the most common title for the role, and add 1-3 industry-focused hashtags. Want more engagement? Throw a question in there or encourage a share.

Retail Keyholder

Weaving Memories is hiring a Full-Time Keyholder!

Do you (or someone you know) craft like it’s a full-time job? Join our family-owned crafting store and help create a welcoming space for makers of all kinds.

What you’ll do:

• Open/close the store
• Guide customer purchases
• Help teach community workshops
• Confidently lead daily floor operations

We’re looking for someone reliable, friendly, and excited about all things handmade.

Apply here by May 1st: [link]
#RetailJobs #CraftingCommunity #HiringNow

Dog Groomer

Pampered Paws is hiring an Experienced Dog Groomer!
We’re a playful, pet-loving grooming studio focused on quality, comfort, and creativity.

What we’re looking for:

• 2+ years grooming experience
• Ability to safely lift small-medium sized dogs
• Strong understanding of breed-specific cuts
• A gentle, patient approach with all pets

Competitive pay + tips. Must love dogs!

Apply now: [link]
#GroomingJobs #PetCareCareers #NowHiring

Facebook job ad examples 

When it comes to how to write a job posting for Facebook, community is the name of the game. Your ad should still be short and skimmable, but you can use some extra length for storytelling.

Keep your tone friendly (emojis encouraged), respond to every comment, and encourage tagging friends. This is the spot to find your local community.

Retail Keyholder

We’re growing! Weaving Memories, our family-run crafting store, is looking for a Full-Time Keyholder to help us welcome creators new and old every day. 

If you love yarn, fabric, and friendly conversations, this might be the perfect fit.

• Store opening/closing
• Customer support & workshop teaching
• Keeping our crafting space bright + organized

Local applicants encouraged (especially you, star customers!)
Apply here: [link]

 Tag someone who would love this!

Restaurant Hostess

Sweet Greens is Hiring!
We’re on the lookout for a positive, welcoming Host/Hostess who loves plant-based food and good vibes.

You’ll greet guests, manage seating, and help create an awesome dining experience. No experience? We’ll train the right person!

• Flexible scheduling
• Downtown location
• Apply here: [link]

Know someone who’d love this job? Share this post!

Instagram job posting examples

With Instagram, visuals are everything. Make attractive, energetic images or videos that capture job seekers’ attention, and then use the caption for some skimmable basics.

Restaurant Hostess

Sweet Greens is hiring a Host/Hostess!
Help greet guests, set the vibe, and share plant-based goodness.

• Flexible hours
• Friendly, upbeat team
• No experience needed

Apply via link in bio
#VeganRestaurant #PlantBased #Hiring

Dog Groomer

We’re hiring a Dog Groomer!
Playful studio, cute pups, creative cuts.

• 2+ yrs experience
• Great tips
• Fun, colorful space

Apply via link in bio
#PamperedPaws #DogGroomer #GroomingLife

TikTok job ad examples

The copy TikTok job ads should be even shorter than Instagram! Instead, work with trends and behind-the-scenes content to give an authentic look at how your business runs.

Restaurant hostess

Video idea: Staff passing menus with transitions, plating plant-based dishes, greeting customers with branded signage that says “Sweet Greens”.

Caption:
We’re looking for a Host/Hostess
Love good vibes + great food? Apply in bio!

#VeganTok #RestaurantJobs #NowHiring

Dog Groomer

Video idea: Before/after grooming transformations with a trending, funny sound.

Caption:
Calling all dog lovers!
Join our colorful studio as a dog groomer — apply in bio!

#DogTok #GroomingTikTok #PetCareJobs

Job posting template

Looking for a quick copy and paste job posting template? Here are starting points options for simple and more in-depth job postings.

Simple job posting template

We’re hiring a [Job Title] for our [business]. You’ll [2-3 basic responsibilities that get to the heart of the role].

About us: 1-2 sentences where you name your business, talk about what you do, and give an idea of your culture. This is where you highlight how you stand out from other businesses in your field.

Responsibilities:

Include a bullet list of ~5 day-to-day responsibilities. Add 1-2 responsibilities that aren’t as frequent, but are essential to the job. Be as specific as possible.

What we’re looking for:

• Required availability
• Physical requirements
• Hard skill
• Soft skill
• Certifications
• Any other notable specifics
• 1-2 nice-to-haves

Pay: Hourly pay range. Note if the job includes tips, benefits, or other perks.

Robust “best practices” template

Hiring: Job Title—Hook

About us: 2-3 sentences where you name your business, talk about what you do, and give an idea of your culture. Include a sentence about the need you’re looking to have filled with this new role.

About you: 2-3 sentences describing the type of person who would be a great fit for this role. Use a combination of language about energy (“a warm, enthusiastic person”) and a note of required experience (“with 3+ years of experience”).

Responsibilities:

Include a bullet list of ~5 day-to-day responsibilities. Add 1-2 responsibilities that aren’t as frequent, but are essential to the job. Be as specific as possible.

Must-have skills:

• Required availability
• Physical requirements
• 1-2 hard skills
• 1-2 soft skills
• Certifications
• Any other notable specifics

Good to have skills:

• 1-2 nice-to-haves

Pay: Hourly pay range. Note if the job includes tips, benefits, or other perks.

Schedule: Typical range of hours per week and shift lengths.

How to apply: Explicit information about where to click or who to contact.

FAQs about writing job postings

How do you write a good job posting?

You write a good job posting by keeping it clear, concise, and mobile-friendly. Lead with the job title, highlight what makes the role appealing, use simple formatting, and include an easy way to apply.

What words attract applicants?

Some words that attract job applicants include “flexible,” “competitive pay,” “growth,” and “supportive team.” No matter the role, people want to feel respected and secure in their career.

What information should be included in a job posting?

In a job posting, you should include the title, responsibilities, qualifications, schedule and pay range, and information about your business and its culture. At the end, there should be clear instructions about how to apply.

How to write a job posting that gets seen

Want to make sure your job posting actually reaches your ideal candidates? Homebase makes it easy to put out the call for new hires!

Our Hiring and Onboarding Tools allow you to:

• Customize job posting templates fast (specialized for hourly roles!)
• Publish listings to top job boards with a single click
• Organize and track your applicants
• Streamline comms with built-in messaging tools
• Onboard new hires from the same app

It’s time to build your dream team.

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