Kerry McCreadie

Kerry McCreadie is the Senior Manager of Organic Growth at Homebase, where they lead SEO, content strategy, and educational resources designed to help small businesses with hourly teams run better. Since joining Homebase in 2024, Kerry has focused on creating accessible, actionable content that addresses the real challenges small business owners face every day.

With over 10 years of experience in small business marketing—spanning roles at Yellow Pages, FreshBooks, Personify, and Homebase—Kerry has developed hundreds of templates and resources for small business owners, partnered with Google to help small charities access grant programs for paid marketing, and built education programs that deliver just-in-time learning when business owners need it most.

Kerry doesn't just market to small businesses—they live it. They've run an arts and culture nonprofit for over a decade, previously operated their own photography business, and started their career in the trenches of small retail, working their way up from inventory management to sales floor to keyholder. This hands-on experience informs everything they create, ensuring Homebase's content speaks to the realities of running a small business.

Articles written

Automated Scheduling Software for Small Businesses with Hourly Teams

Learn all about automated scheduling software for small businesses—including why you need it, essential features, and how to choose the right one for your business.

Bakery Management Software: Complete Guide 2026

Discover the best bakery management software for 2025. From scheduling to billing, find tools that help bakeries save time and reduce costs.

The Best Restaurant Accounting Software for Small Businesses

Compare the top restaurant accounting software of 2025 for your food service business, from Restaurant365 to Toast.

Best Restaurant Management Software for 2026

Discover the best restaurant management software for small restaurants. Simplify scheduling, payroll, and inventory—so you can focus on food, not admin.

Retail Management Software: How to Choose the Right System for Your Small Business

Discover the best retail management software to improve staffing, inventory, and day-to-day operations.

Retail Workforce Management: A Smarter Way to Manage Your Team

Struggling to manage your retail team? Learn how to streamline scheduling, compliance, and communication with retail workforce management tools like Homebase.