Carissa is the SEO + GEO Managing Editor at Homebase, with 13 years of experience in content marketing, SEO, and storytelling strategy. She began her career running small businesses—a social impact ecommerce shop and a photography business—right out of school, and later supported several local small businesses (retail, food technology, and meal delivery industries) with their ecommerce and customer acquisition.

Her work has spanned unicorn and centaur-status SaaS companies, where she’s led content marketing initiatives that connect brand voice to real business results. Her strengths lie in content architecture, SEO, team communication, and helping small businesses scale—especially in areas like hiring, onboarding, HR, and compliance.

Carissa has created foundational guides on everything from starting a business to navigating payroll and managing a team. She’s also helped solo lawyers, artists, and creative entrepreneurs grow their web presence and organic traffic.

With deep experience in regulated industries like HR tech, legaltech, and fintech, she brings both empathy and precision to her work. For Carissa, supporting small businesses is something she lives and breathes throughout her career.

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